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HTML5 Features, Tips and Techniques You Must Know — June 16, 2015

HTML5 Features, Tips and Techniques You Must Know

HTML5 has been the burning hot topic in the world of web developers off late. In this article we will get straight to the point about the features, tips and techniques that you must know about HTML5. There are quite a few wonderful surprises that await you!

  • Get rid of the long, daunting and impossible to learn XHTML doctype. When you have the new HTML5 which is short and sweet why stick to the old and redundant. The new doctype being <!DOCTYPE HTML>. Isn’t it sugar sweet? The fact is that this format is in fact not necessary at all. It is currently being used only for the reason that old browsers do not understand the HTML5. Once your browser is updated be rest assured that you would not even need this much.
  • For all those who have struggled in the past to associate the captions with the pictures in a semantic way, here is some good news. HTML5 has resolved that. They have introduced a feature called <figure> element. This is combined with the element known as <figcaption>. Thanks to these the two can now be semantically associated that is the images and their respective captions.
  • While in earlier scenario the element <small> was used to create sub headings, the meaning of the same has now been re defined. In HTML5 the element <small> means a small print. Hence this is one of the important points to be noted and taken care of in the future.
  • Get rid of the attribute named type. In the past it was added to the link and the script tags, however now it is completely redundant. It is understood as a matter of fact that these two tags that is link and script tags make a direct reference to style sheets and scripts.
  • You are not bound to quotes anymore. The quotes that were used in the past in XHTML can be gotten rid with. Actually it is more of a habit we understand, so if you wish to continue with it you can and if you wish to get rid with it so you can. The choice is yours.
  • There is a new dream addition to the elements, and it is known as “contenteditable”. As the name directly implies this element allows you to edit the text that is between the elements. This would also include the children. This particular feature has many uses to it.
  • Next is very important, the email inputs. The HTML 5 will be introducing built in form validation.
  • In the past to create a Placeholder a JavaScript had to be used for text boxes. While it did work however there was a flaw to it that is if the user would delete the text that was typed and would leave the text box and click all the input that was entered would vanish. With the new attribute called the placeholder this issue is resolved. This aspect however is s till improving and we are sure that soon it will be up to the mark however for now some improvement is better than nothing.
  • The local storage feature which is not a typically a HTML5 feature allows the user to store all the data that he had typed. This means that the user can get back all the data that he had typed earlier at one place. This again like Placeholder is not applicable across all the browsers however it does in work under the big names like windows explorer, safari 4 and Firefox5.
  • The semantic Header and the footer were such a task in the XHTML way. Currently the entire thing has become simple easy and convenient. The earlier mark ups are now <header>, </header>, <footer>, </footer>, it really couldn’t get more simple and easy than this, isn’t it?
  • There is a new attribute called the required attribute. This attribute lets the user decide what typed text is required what is not. That is when you type your commands what is the input that is required and all you need to write is <required>. Depending on the way you like to do your coding you can use this in two ways the old structured way or the new unstructured way. As we said even earlier it all depends on your comfort level on how you want to do your coding.
  • The need for JavaScript solutions has removed in many cases by the HTML5. They have come up with a new feature called the autofocus attribute. As the name would suggest the feature allows the user to automatically focus on a particular input that he or she wants to focus upon.
  • The XHTML had the <audio> element; similarly the HTML5 has the <video> element. While this may still be at a development stage but some browsers are able to use this like Safari 4 and Internet Explorer 8. The use would need to use both the formats while using this element. Interesting enough, even YouTube has allowed the embedding of HTML5 videos.
  • The new attribute the “preload video” attributes is exactly what its name suggests. This attribute allows its user to pre load a video. The tricky part being that the user will have to decide that does he really need to preload a video or not. For those who are sure must definitely use this to preload the video and hence save the time of the site visitor. All that you need to do is type <video preload>
  • While using these video attributes you will realize that the video will appear in the form of an image. This will have no control buttons like play pause start stop etc. for the same to be added on the video you can use the Display controls attribute. The control attribute needs to be added while adding the video that is <video preload controls>.
  • You can now have mark ups for your regular expressions that you use. However the only thing being that the string must have minimum 4 and maximum 10 characters.

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Social Media and Web Design – How they are related? —

Social Media and Web Design – How they are related?

Social Media has become an integral part of our daily lives these days. The fact that Facebook adds a new feature on a regular basis is testimony to that fact. Social Media networks like Facebook and Twitter and now being used extensively for sharing information, releasing news and even having a quick discussion on either live or passive events. But that is not all, many of the businesses have also realized the true potential of using Social Media to reach the masses and have begun doing so.

Web Design has techniques and trends change every year and have since as long as we can remember. However with the increasing importance of Social Media on Web Design in our daily lives it has also started to influence the Web Design.

Social Media has been influencing web design since a long time now and in many different methods. It’s influence is only expected to increase over the years to come. The most noticeable influence is mentioned here:

  • Social Media icons are the most notable difference since the advent of Facebook, Twitter etc. Many companies have opted to have a presence in their chosen Social Media network besides having a Web presence in the form of a website. What this means is that almost all the business that have a website will have their Social Media icons displayed on their site.

  • Social Media Pages are becoming increasingly popular. Hence every business wants one. But that is not all, what is also important is good and fancy fan page to get the attention of more number of people.

  • Social media has become an alternative way to login to websites. There are several websites that require you to have an account with them in order to avail the service. This applies to ecommerce websites as well as any website with a login feature like news, subscription for newsletter, etc. By allowing users to simply login using their existing Social Media accounts it saves them the trouble of having to register on every website they visit. This is proving beneficial for all involved, the user has their process shortened and the business (website owner) is able to obtain information regarding their potential customers and server them better.

Not everyone is tech savvy and creative enough to be able to design a website that is keeping with the current trends and also utilize the new tools and elements of a language. Besides which the Websites these days also have that Social Media element that we have extensively discussed. Web Designers are a creative group of people who have the amazing ability to come up with great designs that can later be converted into a workable template for your website. Saskwebs has had the good fortune of having the opportunity to create Web Designs for several firms across the world. They have now developed more than 2000 websites over the years for clients from all around the world. Hence it is safe to trust them when it comes to Web Designing for the current times.

Responsive Design – No.1 Mobile Configuration Strategy Webmasters Will Use in 2015 — May 29, 2015

Responsive Design – No.1 Mobile Configuration Strategy Webmasters Will Use in 2015

The introduction of smartphones and other smart devices have shifted the internet usage from the desktop PCs to the hand-held devices. It is predicted by experts that the year 2015 will witness internet usage on smart devices to match the usage on the desktops. It means all the businesses should ensure that their company websites are compatible with these smart devices.

Recently the Google Webmaster team on Google+ asked their followers which mobile configuration strategy they use. 81% out of the 774 votes (at the time of this writing) responded with responsive web design. 4% said dynamic serving, 7% said separate mobile URLs, and only 8% said their site is not mobile friendly.

In a research post of Guy Podjarny, web performance researcher and evangelist at Akamai’s Web Experience business unit, some figures are presented. The chart shown below demonstrates the percentage of responsive websites amongst the top 100; 1,000 and 10,000 sites. The figure showed that just 18.7% of a list of 10,000 top-tier websites is responsive. When top 100 sites are analyzed, only 11.8% use responsive web design.

This study suggests the move to responsive websites is happening slowly on the top 100 websites as compared to the top 1,000 or top 10,000 websites, perhaps because big companies are more likely to have multiple stakeholders and more complex websites.

Although adoption in practice is not nearly as high as the unscientific survey of Google would suggest, responsive websites are growing quite quickly to the point where they are now catching up with the separate URLs as the dominant mobile website configuration method.

One question might be popping in your mind is why responsive websites are gaining popularity. There are various reasons that explain why incorporating the responsive website design is necessary. Some of these reasons are listed below:

  • Better search engine optimization- the search engine giant, Google has clearly indicated that it prefers responsive web designs to the mobile templates. Further, using single URL with the responsive design makes it easy for the search engines to crawl and index the website.
  • Reduced bounce rate due to better user experience- A responsive web design offers users various features when accessed on the mobile device that results in reduced bounce rate.
  • A single SEO campaign for companies’ website- If any businesses don’t opt for the responsive web designs, they have two websites to manage. However, with the responsive website, the business needs to focus solely on the main site functioning.
  • Easier long term maintenance- A responsive site much easier to maintain than the mobile versions of the main sites because the smart devices are updated at instant speed.

The Responsive Web Design adoption is growing rapidly. If you want to take your company to the way of success, you should also keep encouraging the use of RWD, but at the same time you have to double your efforts in building knowledge and tooling for making responsive websites fast.

10 Responsive Web Design Tips to Make Your Site Mobile Friendly —

10 Responsive Web Design Tips to Make Your Site Mobile Friendly

In this digital era, you cannot ignore the fact that many people are visiting your website on their tablets and smartphones. If your website is not responsive or mobile friendly by now, chances are you are losing a large number of visitors. Therefore, it is always a good idea to embrace responsive design. Since I have the experience of designing many responsive websites, I would like to share ten useful tips to design excellent responsive websites.

Start With a Mobile First Approach

You should build the mobile site first, and then scale up and build the tablet and desktop designs of the website. One of the major concerns for all three (mobile, tablet and desktop) is the logo and/or text. If the text is easy to read on the mobile device, then you should not have any issues with the desktop or tablet.

Make Proper Planning of Content

Content planning is always the top priority for designing responsive website. Building a responsive web design is the perfect time to make the website content more readable and accessible, regardless of what device it is being viewed on. You should map out the order that the content of website should appear on each page at the smallest browser width.

Build the Layout of Your Site First

I recommend you to build the entire layout of the interface before doing coding. In this way, you will have the website-look that your client wants. While building a mobile site layout, one important consideration is to make the buttons large enough for a fingertip. Another consideration is to keep the website design simple and functional. I’ve seen many designers to add too much to a mobile interface, but it is not required as it can cause many design and usability problems.

Say ‘NO’ to Navigation Menus

As responsive websites target smaller screens (smartphones or tablets), it is always recommended to hide the main navigation menu. In its place, you can choose combining an icon and text for indicating the user about the menu. You can either include a simple drop-down menu which slides down or an overlay technique where the menu expands and covers the entire screen. If your website contains only 2-3 navigational menus, you can include these in a simple menu on the screen. If there are more than 3 elements, you can consider creating a single icon that opens into a drop down menu.

Try to Use Many Software Programs

For building a complex web design, you should use custom programs and code for each site individually. Using a template with WordPress will not be enough for building complex web design. For example, if your layout is fairly straightforward you can use a template such as ‘Moboom’, but for a complex layout you should use programs such as a standalone program such as GoMobi for the mobile layout and Adobe Dreamweaver for the desktop.

Breakpoints

A common designing idea is that breakpoints should be based on common screen sizes (tablet, mobile, and desktop). However, by developing for specific device resolutions, we are not fully accepting the potential of responsive design, which is centered on flexibility, fluidity, and adaptability. It is a good idea to take a device agnostic approach and set breakpoints according to the content of site. You should explore your design so as to find the points where it naturally breaks down.

Create Optimized Images

For building responsive design layouts, you should create optimized images for each layout. In this way, you can reduce bandwidth and scaling issues. Try to use GIF, JPEG, and PNG-8 file formats. You should never use PNG, as it can bloat your files sizes by 5 to 10 times.

You should try to use exact measurements with images (i.e. 500x350px at 100ppi) and set image dimensions to match. It will eliminate scaling and will also preserve the quality and resolution of website images. If your images scale this could cause resolution and color depth and problems.

The Need for Speed

Slow loading time is one of the drawbacks of responsive web design. A recent study shows that the 48% of responsive websites load anywhere from 4-8 seconds. This length of loading time was acceptable in 1997, but in 2015, 64% of smartphone users expect a website to load in under 4 seconds.

One of the main reasons behind a slow website is non-optimized images. You should quickly scale down hefty images with efficient tools like TinyPNG and Adaptive Images. In addition to this, you should get rid of excessive elements, not only for to enhance user experience, but also for site’s speed. Too many elements weigh down website and make your website unpleasant to look at. For this matter, you can use program for compression like GZIP.

Make it Readable

Do not make the readers pinch-to-zoom or squint to read, therefore, make the text size large enough to read from a smaller screen. A text size of 16 px, 1 em, or 12 pt is recommended. For designing headlines, you can use a tool like FitText to create responsive text.

Design for Screen Orientation

According to statistics, landscape orientation is used by 59% people whereas portrait orientation is used by 41% people. You should design your website to look good on both of these orientations, but pay more attention to landscape orientation. You should make sure that your images are not stretched in this orientation.

Wrapping Up

Responsive design of website makes it easier for all the users to view your site no matter what device they use. Creating enticing responsive web designs requires an extensive amount of efforts and time. If you use above ten easy-to-follow techniques for creating responsive web designs, I am sure you can easily make a perfect responsive website. If you know some other best practices that websites should follow, you can share with us in the comment box.

Top 3 Tips for Professional Web Design — May 14, 2015

Top 3 Tips for Professional Web Design

Professional web site design in Somerset is a highly sought after service. A businesses’ website is a major marketing tool which helps to generate new customers/clients, while building up the company’s brand. The website is often the first thing that a potential new customer will see. For that reason, it is extremely important for a business to make sure their website is engaging, eye catching and very simple to use. The best way to do that is to enlist the help of a web design company.

Reason #1: A professional, clean design

A business website needs to have a professional image. When companies try to create a website themselves, unless they have adequate design skills, the results won’t be overly impressive. A professional website design company has knowledge of programming and graphic design. They know what will work and perhaps more importantly, what won’t.

A well designed website helps to keep a potential client/customer on the page. It is one thing gaining plenty of traffic, but that won’t help a business if nobody actually stays on the site for more than a few seconds! Bouncing is not good for business…

Reason #2: Saving time and effort

A major advantage to hiring professional web site design services in Somerset is the fact that it frees up a lot of time for the business. Creating a professional, top class website will take an inexperienced designer weeks (sometimes months) to complete. Professional web designers can complete a site in just a matter of days. When outsourcing web design, a business could be using that free time to focus upon marketing and building up their brand reputation.

Reason #3: Saving, as well as earning, more money

One of the main objectives in business is to make as much money as possible. All successful businesses know that in order to make money they need to spend money. This is certainly true when it comes to web design. Many people have found out the hard way that if they create their business website themselves, they eventually end up having to pay a professional to re-do it. Therefore it makes sense for a company to hire a professional right from the beginning. It will ultimately be cheaper and the professional results will also encourage a higher profit margin.

One thing that businesses should consider when hiring the services of a professional is whether they offer additional services. Will they focus purely upon the graphic design and programming aspect of the site; or will they provide SEO and content writing services too? Hiring a web designer that offers these additional services will really help to increase traffic. SEO is a particularly good service that businesses should focus on. Top web design companies know what the latest SEO strategies are and the right keywords to target, as well as the optimum designs for attracting the attention of the search engine ‘bots.

Overall, designing a functional and attractive website isn’t easy. Professional web designers can provide an invaluable service to both new and established businesses. It is also important for businesses to have their website updated regularly if they want to stay ahead of the competition.

WordPress Development : Best Practices in 2015 — May 7, 2015

WordPress Development : Best Practices in 2015

Creating a website for a strong web presence has become must by all businesses, irrespective of their customer base and product line. The competition is getting fierce and to survive it, aggressive online marketing is required. For consumers, these days the companies which get out of sight also get out of mind quite soon. Constant visibility along with a great service and products are required to hold grip over the market. The websites that the companies build to showcase their services and products must be attractive, easy to operate and search engine friendly.

There is a plethora of templates to choose from inside WordPress and plug-ins to add functionalists to the websites. The code written using WordPress is W3C compliant and is SEO friendly, thereby fulfilling every requirement of a perfect website. Customization of modules, and themes, etc. are provided by WordPress so that the websites are developed using WordPress are unique in their own right. All these incredible features are made possible by the semantic coding and the almost 30000 plugins that are available for use.

  • Development   of websites and blogs by WordPress has many advantages, including SEO friendliness, W3C compliance and feature rich website.
  • However, to use the WordPress to your full advantage, you must make sure that you follow all the best practice while developing your website in WordPress.
  • These best practices have been formulated to make the process of WordPress development effective and easy.

A few tips on the best practices recommended for WordPress Development

We all are aware that best practices are very important in the development process. Here are some of the tips for best practices that you can follow while developing on WordPress.

The WordPress Coding Standards

It is advisable to follow the WordPress coding standard due to several reasons. When you write the code using the same standard as everyone else, the code becomes easy to read and you will end up writing codes which are readable, more organized and structured and hence easier for others to read as well. Such codes are also easier to maintain. You may find some difficulty in changing your coding style at first, but once you are through, you will end up writing code which is cleaner. There are four coding standards used in WordPress which are CSS coding standards, HTML coding standards, PHP coding standard and Java Script coding standard. Using all these standards, you will be less prone to making coding mistakes. You can go through the coding standard handbook for following the standards.

Avoiding Function Name Collisions

This is yet another best practice that is recommended. Developers have often made such mistakes which lead to the function name collisions. Due attention must be given to the names of the functions and it must be ensured that function name collisions are avoided. It can be achieved by checking the name of the functions of the plug-ins that are installed. There are several ways of avoiding such conflicts which are

  1. Prefixing the functions with a pre-defined word which resembles the name of the plug-in.
  2. The functions can be wrapped inside a class and a singleton pattern be used to avoid such occurrence.

Using these techniques, you can successfully avoid function name collisions and fatal errors that arise due to them.

Code Comments

Comment the codes, especially the functions as it will help you maintain the code when others also contribute to your code and make it complex. Make sure that whenever you create a variable or a function, you comment it. It may seem unnecessary, but when the code grows due to the contribution of others, this step will help you a lot in maintaining the code. To comment the code easily, you can use PHP Doc Sintax. As WordPress is a CMS with collaborative efforts, following this best practice will not only help you but also others who see your code. You do not only need to use commenting in PHP codes, but HTML and CSS as well. In CSS, the comments can be used to split the codes in different sections.

Security Tips

Security is of paramount importance and you must be careful about security features when using WordPress. For avoiding any kind XSS vulnerabilities, two things that need to be done is to sanitize the data which are given as input and also sanitize the output data. You can use the function sanitize_text_field () which check the data and sanitize it. Another way to ensure security is by preventing any direct access to the files. Most of the hosts give the permission to directly access the file. The PHP errors that arise upon such requests are tools for the attackers. You must write code for prevention of running of any script if the access is not through WordPress.

The next security tip that you must keep in mind is to remove all warnings and notices. Errors, notices and warning help attackers in breaching the security and hence all such things must be removed. Make sure that you code the plug-in in debug mode as it helps to catch the function which is deprecated. You can turn on the debug mode by editing the WP config code to true. To save your website from cross-site request forgeries, you must use nonce value. It is nothing but a number used once. You can use Nonce on a link, form or any other place in the code.

Final Word

There are reasons why WordPress still rules the roost when it comes to content management systems for website development. Development of the corporate websites or blogging websites is best done with WordPress and there are obvious reasons for it. A vast array of templates and plugins that WordPress provides is matchless and help in easy development of websites. When all these features are coupled with the best practice, the end-product is simply awesome. Your website will be free from common flaws and better in all respects. The advantages of WordPress can be best used when you are aware of the best practices followed in WordPress development.

– See more at: http://saskwebs.com/blog/wordpress-development-best-practices-2015#sthash.43XTOTxc.dpuf

How Link Building has Changed from What it Was Before 2010 —

How Link Building has Changed from What it Was Before 2010

As a software developer working on mainly desktop applications in Australia, 2000 was the year that witnessed many recruitment’s in the IT field and most of them were due to the Millennium bug scare. Those were the time when desktop applications where more popular than any online service or software on the Internet. It was around this time that I attended an exhibition event that was arranged in Melbourne, Australia. The topic was “Microsoft ASP” and it highlighted all things about the Internet and also mentioned the concept of free software and per transaction charges. It was clear at this point that the Internet was going play a big role in the future of software development.

That was the year 2000. By the year 2010 I was involved in making customised websites in India using PHP and not Microsoft ASP as I had imagined and vowed to learn. Search engine optimization was also a big thing back then and I used to help out the SEO team occasionally in the lull period between website projects. At that time link building was growing in popularity and all the SEO tools in use were quite different from those used today.

Up till a few years ago link building was not very popular however it’s importance was growing rapidly as was the face of SEO. Over the years the SEO professionals have come to accept that regular change is inevitable when it comes to SEO.

When Google Penguin Came

Google Penguin became one of the biggest algorithm updates till date and needless to say it was big. This resulted in a 90 degree shift in the SEO strategies of almost everyone involved doing it. This even meant the doom for several big names firms who did not heed to the warnings sent by Google. One of the important changes was that link anchor text was being devalued and instead more importance would be given to where the link is located and its relevancy.

This meant big changes for many. Gone are the days where you spend a lot time effort on seeking linking directories and posting links and it really mattered. More or less all the low quality link building strategies are now irrelevant. Google always recommends good quality links, but this update sent out the message loud and clear and hence the SEO professionals around the world had no choice but to listen.

The SEO scene now is all about good quality links which also means added hard work and a changed of tasks.

Paying for good links?

Just about every SEO professional would have come across some or the other website advertising good quality links, about 500 of them for a fee in a short amount of time. However the truth is that there is nothing like 500+ good quality links in a week or whatever time duration they give you. The fact of the matter is that such link building strategies are all about using fast script that make bulk posting no matter what the theme may be. Hence a lot of the links will most certainly be irrelevant.

The algorithm change and lesser tolerant Google rules will certainly penalize your website for such low quality links and that’s not half of it. If you do acquire 500 links overnight, don’t think you can avoid the radar watching you. What I mean to say that there are few sites that provide blacklist history of a website and they easily pick up such unusual linking activity or patterns. Thus Google being “Google” is bound to pick up any such unusually rapid acquiring of links and strike back with double the penalties in half the time.

With penalties like these and lesser to almost no importance of such lower quality links, there is absolutely no reason to consider them.

Buying links to articles:

There are several places online where you can buy a link and qualify for your website to be placed in an article. However at times the article is not completely relevant and doesn’t serve the purpose.

There are high quality links and there are low quality links. The low quality links may not be of any value however the high quality links can be beneficial.

However Google has some rules about paid links that is clearly mentioned in there guidelines. Google will does not mind paid links as long as the links do no pass page rank Google will mind. However the links should be labelled as an advertisement or a sponsorship and should also have a no-follow attribute applied to it.

Hence as long as you do not cross this thin fine line you should be fine with Google. In spite of these strict rules some do cross the line and buy paid links. Some of these do get noticed by Google and are penalized as well though not all do.

To Submit or not to Submit (Directory Submissions):

Directory Submission are already not very popular when it comes to acquiring high quality links and many rumors are already floating around that it is all but dead. That said directory submissions are still pretty much alive, however it is true that they may not make as much as a difference as they used to in the past. Several experts have suggested to stop using free and general directories since they are likely to be a waste of time. It is more fruitful to submit to niche directories.

Either way the new Google updates have spelled doom for directory submission, making them one of the least effective techniques at this stage.

Other Linking Options:

There are a few other options when it comes to linking. The SEO professionals will be more than familiar with reciprocal links and 3 way links. Reciprocal links as the name suggest is where one site links to the other and the other links back. The reason reciprocal links are considered important is because they are easier for the search engines to find. However it is necessary to stay relevant even with reciprocal links.

However the reciprocal links technique is long outdated. In spite of this we often come across several SEO firms involved in reciprocal links by linking the websites of their clients together, usually on the links or resources page. Such links are classified as low quality links and for all practical purposes have no value.

The 3 way linking strategy has pretty much gone the same way as reciprocal links. This was a strategy where one site links to another and instead of that site linking back to the other site, it links to a site related or owned by the other site. This is no longer effective and had created several neighborhoods that you don’t want to be caught in.

Stalking the Blogs and Forums:

Blogs and Forums are a good place for an Internet user to obtain detailed reports of other people’s personal experiences as well as valuable insight into problems or issues of their own. It is also a place where you a post your own question and usually get a straight answer. However until recently blog commenting and forum posting was being practiced with the aim to create a link to their own website. Hence several SEO firms began using comments and forum posts and add their link somewhere in the post.

As it happens this was frowned upon by most blog owners and is now filtered. Almost every post made with links will almost always be rejected by the filter. At the same time Google too has noticed these practices and was quick to devalue such links.

However if done correctly a comment in a blog or Forum signatures do have the potential to bring the desired results. As long as the link is relevant to the discussion and has a potential to either answer the questions or solve issues they will always be included. Such links have the potential to bring loads of traffic to your website.

Article Directions:

For a long time now many SEO strategies have always includes the articles bit. They often have several articles with many links and keywords. There are several directories that allow the submission of low quality articles. However since Google’s tolerance level on low quality articles has gone down we see fewer lower quality articles. The strategies practiced in the past involved taking existing articles and reworking them with keywords and links of their own.

But such practices are now on the steady decrease since Google updated its search engine algorithm.

Link building in 2015:

With Google making a lot of changes to their search engine and also penalizing those who stick to their bad practices link building may seem all but dead to many. However there are still many methods that can be used to practice link building as mentioned below:

  • Internal Linking: At times instead of hunting for place where you can get a good quality link it may be a good idea to review the very website. To start with select a page which you feel is important for all the reasons. Once done, analyse the website to check how many of the other pages already have links to it. Now try to figure out a way to increase that count by placing links on other pages on the website and even the navigation. However make sure you do not go overboard and place only sensible links.
  • Guest Post: Guest posting has been a favorite way of generating links and some additional traffic as well. However Google gave many quite a scare by stating that Guest Post was dead. Later however they retracted and said to the contrary. That said guests posts have changed for ever and they are not what they used to be. These days it is easy to get penalized for going against Google and posting blogs which are keyword centric as well as using low quality article for the sole purpose of link building.

Amongst the other popular link building techniques in 2015 are sponsorships and advertising as well as Infographics.

Conclusion:

Saskwebs is one of the few firms that has witnessed the changes in SEO techniques and strategies. At lot of it is to do with the search engines and the emerging technologies (the mobile trend for example). Saskwebs too has had to change their strategies in these testing times make sure they continue to deliver a high quality service to their clients. Besides having developed more than 2000 websites for clients from all around the world, they have also been offering SEO services. Over the years this too has evolved and now the term Digital Marketing is more prevalent. SEO is a part of digital marketing though it is more than SEO. And SEO is more than just content marketing however one cannot deny the fact that good quality content is in high demand and make all the difference.

How Link Building has Changed from What it Was Before 2010 —
Creating The Perfect E-Commerce Website — May 3, 2015

Creating The Perfect E-Commerce Website

When it comes to staying online, recent studies have shown that Canadians tend to spend more time on the Web than any other people. It is, therefore no surprise that most businesses have taken their business online. In most cases, this is done with the help of ecommerce websites.

Creating The Perfect E-Commerce Website may seem to be a piece of cake, but in reality, it is something that should be carefully planned. After all, any glitch along the way can turn off your prospective client leaving you tons of abandoned carts.

What to Watch Out For

1. Speed

While design is of primary importance in coming up with an ecommerce website, it should be something that should not keep your website from loading fast. This means, you would have to do away with the flash animation and images that are too big. Two words for this – thumbnail and Lightroom. Remember, you only have a few seconds to capture your client’s attention. If you use up that time having your client wait for an image to load, they would end up jumping to another website.

2. Complete Information

Since your prospective clients would most likely have no time to call your hotline or chat with your sales people, you have to make sure that your site contains all the information that they might need. This would include product description, availability of the product, returns policy, shipping and payment policy, and even confidentiality of their information. Keep your terms simple and straightforward. No need to inundate them with things not related to their purchase.

3. Payment Gateway

With more than a handful of payment gateways available in the market, you would think that finding the one for your needs would be a breeze. This is not always the case, however; so you need to make sure that you read the terms set by the Canadian merchant account provider. Some of the things that you would need to pay particular attention to would be the hidden fees, the contract term, and the penalty if ever you cancel your contract earlier than its intended end date. When it comes to the hidden fees, make sure you ask about the interchange and rate fluctuations. It is also a good idea to check if they have redundancy procedures in place should there be breaches in their system.

4. Checkout System

Not many business owners are aware but your checkout page could actually make or break your business. If it is too lengthy, you might bore your client. If it does not have a means for your client to edit their shopping cart, you could end up with a number of abandoned carts. The same is also true if your page is unclear about how much the client has to pay and what payment methods you are accepting. On the other hand, you can also make use of the checkout page in order to provide your clients with other products related to what they intend to purchase. This allows you to offer also those items that tend to be slow moving.

SMO: Busting businesses revenue’s by double fold —